With the global emphasis on environmental protection, energy efficiency, and sustainable development, leveling agents, as key additives in the coating industry, are moving towards a more environmentally friendly, efficient, and multifunctional direction. However, in this process, there are also many challenges to be faced.

Nowadays, the development of low VOC, non-toxic, and biodegradable leveling agents is the trend of green development, which reduces the impact on the environment. Improve the efficiency of leveling agents, reduce the amount of additives, lower costs, and maintain or enhance the performance of coatings. Develop composite leveling agents with multiple functions such as leveling, thickening, and anti settling, simplify complex formulas, optimize leveling agent formula design using big data and AI technology, and improve research and development efficiency and accuracy. Customized leveling agent solutions can also be provided for specific application areas and customer needs.

The performance advantages of the new leveling agent need time to be verified, and the market acceptance is slowly increasing. Different countries and regions have different legal and regulatory requirements for VOC emissions, environmental labeling, etc., which increases the difficulty of market access. At the same time, the development of new environmentally friendly leveling agents requires profound knowledge of chemistry, material science, and formulation technology, with a high technical threshold. Environmentally friendly raw materials and production processes often have higher costs, and how to control costs while ensuring performance is a major challenge.

To address these issues, we need to continuously increase investment in research and development resources, strengthen cooperation with universities and research institutions, and break through technological bottlenecks. Through technological innovation and production automation, reduce production costs and improve production efficiency. Pay close attention to changes in domestic and international environmental regulations, adjust product strategies in a timely manner, and ensure compliance. Strengthen communication with customers and enhance market awareness and acceptance of new leveling agents through technical seminars, product exhibitions, and other means. Collaborate with suppliers to jointly promote the transformation of the entire supply chain towards green and sustainable development.

In the face of challenges, the leveling agent industry needs to constantly innovate, accelerate the pace of transformation and upgrading, meet market demand with environmentally friendly, efficient, and multifunctional products, and actively respond to regulatory changes to build a green and sustainable development model. Only in this way can we stand invincible in the fierce market competition and promote the development of the entire coating industry to a higher level.