With the increasing global attention to environmental protection, governments around the world have introduced relevant policies to support the development of green and environmentally friendly industries, including funding subsidies, tax incentives, and the improvement of environmental standards, providing a favorable policy environment for the research and market promotion of green and environmentally friendly wetting agents. With the rapid development of materials science, nanotechnology, biotechnology and other fields, the performance of green and environmentally friendly wetting agents continues to improve, while production costs gradually decrease and market competitiveness significantly increases. With the improvement of people's living standards and the enhancement of environmental awareness, consumers' demand for green products is increasing day by day, providing a broad market space for green and environmentally friendly wetting agents.

Although significant progress has been made in the research and development of green and environmentally friendly wetting agents, there are still bottlenecks in certain key technologies, such as how to improve the utilization rate of natural raw materials and how to maintain a balance between biodegradability and wetting performance. With the continuous expansion of the green and environmentally friendly wetting agent market, more and more companies are entering this field, and market competition is becoming increasingly fierce. How to stand out among numerous competitors has become an important challenge that enterprises need to face. Although green and environmentally friendly wetting agents have many advantages, they may still encounter problems such as insufficient consumer awareness and high prices during market promotion, which can affect market acceptance.

Increase research and development investment, continue to increase investment in the research and development of green and environmentally friendly wetting agents, overcome key technical challenges, and improve product performance and quality. Optimize production processes, reduce production costs and enhance market competitiveness by improving production processes and increasing production efficiency. Strengthen market promotion and increase consumers' awareness and acceptance of green and environmentally friendly wetting agents through multi-channel and multi form publicity and promotional activities. At the same time, strengthen cooperation with downstream enterprises to jointly promote the application of green and environmentally friendly wetting agents. Establish a standard system, actively participate in and promote the formulation and improvement of standards related to green and environmentally friendly wetting agents, and provide strong support for the development of the industry.

In summary, the research and development status and trends of green and environmentally friendly wetting agents have shown promising development prospects. In the face of both opportunities and challenges, we need to continuously strengthen technological innovation, optimize production processes, enhance market promotion, and actively participate in standard setting to jointly promote the healthy development of the green and environmentally friendly wetting agent industry.