In the face of market changes and competitive pressure, the wetting agent industry needs to adopt a series of strategies to cope with future development, in order to ensure the stable development of the industry and the sustained competitiveness of enterprises. Here are some key strategies:

1、Strengthen technological innovation and R&D investment, increase R&D investment in the core technology of wetting agents, and develop efficient, environmentally friendly, and new wetting agents with independent intellectual property rights to meet the market's demand for high-quality products. Through international cooperation and exchange, actively introduce advanced production technology and management experience of wetting agents from abroad, and improve our own technical level. Establish close industry university research cooperation with universities, research institutions, etc., jointly carry out basic and applied research on wetting agents, and promote the transformation and application of scientific and technological achievements.

2、Pay attention to changes in market demand and product differentiation, conduct regular market research to understand trends in market demand and actual customer needs, and provide direction for product development. Develop wetting agent products with differentiated characteristics based on market demand to meet specific needs in different fields and processes, and enhance market competitiveness. Provide customized services, tailor wetting agent solutions according to specific customer needs, and enhance customer satisfaction and loyalty.

3、Promote green production and sustainable development, adopt environmentally friendly production technologies and equipment, reduce pollution emissions during the production process, and achieve green production. Strengthen the recycling and harmless treatment of production waste, reduce resource waste and environmental pollution. Develop and promote sustainable wetting agent products, such as bio based wetting agents, biodegradable wetting agents, etc., to meet the market demand for environmentally friendly products.

4、Strengthen brand building and market promotion, focus on brand building and maintenance, and enhance brand image and visibility through improving product quality and optimizing customer service. Intensify market promotion efforts, enhance market awareness and influence through participating in industry exhibitions, holding technical exchange meetings, and releasing new product information. Use the Internet and new media platforms to carry out online marketing activities and expand sales channels and market share.

5、Improve enterprise management level and operational efficiency, optimize production processes, optimize production processes through management tools such as lean production and Six Sigma, and improve production efficiency and product quality. Strengthen supply chain management, establish a stable supply chain system, and ensure stable and reliable supply of raw materials and products. Pay attention to talent cultivation and introduction work, build a high-quality and professional R&D team and management team, and provide talent guarantee for the sustainable development of the enterprise.

6、Pay attention to policies, regulations, and industry trends, closely monitor changes in national and local government policies and regulations, and adjust enterprise strategies and business models in a timely manner to adapt to the policy environment. Pay attention to the market dynamics and technological development trends of the wetting agent industry, adjust product research and development directions and marketing strategies in a timely manner to maintain competitive advantages.

In summary, when facing market changes and competitive pressures, the wetting agent industry needs to start from multiple aspects such as technological innovation, market demand, green production, brand building, enterprise management, and policies and regulations, and take comprehensive measures to address challenges and seize opportunities to achieve sustainable development.